The usual suspects gathered around the back table at Joe’s Place last night to watch the Cubs and to bid Ben adieu as he heads off to grad school. As is typical of these gatherings, a heated political argument broke out of the PBR haze, engulfing all within a ten foot radius of the epicenter. The lines of argument were, as always, clear as mud: the discussion started at Fahrenheit 9/11, briefly visited the Nazis (at which point the Blogbot editorial staff glazed over), and ended much later on assault weapons. The scorecard?
Arguments won: 0
Minds changed: 0
It’s remarkable that we’ve submitted ourselves willingly to this for the last five years or so. A more productive activity might be to get together on Friday nights and try to push down Schaeffer Hall. There was one notable question posed in the argument last night, though, which is the point of this rambling introductory anecdote. "Who are the undecided voters?" I don’t think a single one of us could think of any.
National Annenberg Election Survey to the rescue this morning! [ PDF ] Not only does this survey give a better idea of who is still undecided or "persuadable," it has several positive indicators for John Kerry’s campaign. Kerry implications aside, here’s what Annenberg finds about those who still haven’t made up their minds:
The most important difference between the persuadable voters (about 18 percent of all registered voters, compared to 20 percent in June) and those who had firmly made up their minds came on the question of paying attention to the presidential campaign. Seventeen percent of the persuadable respondents, and 35 percent of everyone else, said they were following it very closely. Persuadable voters also were also younger, more moderate and less conservative, and had slightly lower household incomes than those who had made up their minds.
So our undecided voters are, not surprisingly, not paying close attention right now, younger, and poorer. I think I know this demographic. When asked specific questions about the direction of this country, the undecided/persuadables are wary of the incumbent—even if they aren’t quite sure what to make of the challenger—not at all an unusual election year phenomenon.
Though the pure Bush-Kerry horse race numbers indicate a virtual dead heat, surveys like Annenberg’s are indicators that the race may not be as close as it initially appears. Undecided and persuadable voters increasingly find the president to be "out of touch with people like me."