This Swift Boat Veterans for Truth nonsense is finally getting the attention of the mainstream liberal press. Unfortunately, it’s not the kind of attention the ad’s creators anticipated.
I dunno. There’s not a whole lot to say that wouldn’t just be parroting someone else’s insights. This brand of political mudslinging is nothing new, and Kerry supporters shouldn’t be suprised at all that supporters of a struggling incumbent would resort to this tactic.
It’s worthwhile to think back to the infamous Willie Horton ad that propelled George H. W. Bush to the White House in 1988. That ad, like the Swift Boat ad, was financed by a group technically independent of (but with pretty clear ties to) the Bush campaign. There are some differences between the ads, though, and ones that I don’t think bode well for George W. Bush’s campaign. The Willie Horton ad at least addressed a substantive issue. Granted, Horton’s crimes were used to distort Dukakis’s positions, but the ad was fundamentally about an issue of some import to Americans—crime. The Swift Boat ad is about… honesty? Medal inflation? Leadership in times of change, probably. Whatever the ad’s meta-issue, it’s not clear, clouded by veterans’ personal attacks on Kerry’s character. And if it’s not immediately clear, I don’t think Americans will see it as anything more than a vitriolic attack ad.
George H. W. Bush was able to reference Dukakis’s "revolving door" attitude towards criminals throughout the ‘88 campaign in such a way that he could basically turn on the Willie Horton ad in the minds of Americans whenever he pleased. I would be very surprised if George W. Bush were able to do the same this year with this ad. Bush II refuses to distance his campaign from Swift Boat Veterans for Truth and this puts himself somewhat at odds with previous laudatory comments he made about Kerry’s military service. ABC News’ Terry Moran realized this at yesterday’s press conference:
Q Let me ask it this way: The President has said and believes that John Kerry served honorably in Vietnam, right?
MR. McCLELLAN: Yes, he’s made that very clear. We’ve made it very clear that we will not make his — will never raise questions about his service. We haven’t, and we won’t.
Q This advertisement raises questions about his service, and in fact concludes that he served dishonorably. So the President thinks this ad is false, right?
If Bush questions Kerry’s service in the way the Swiftboaters have done, he’ll have contradicted earlier statements about Kerry’s service (a "flip-flop," in networknewsese). But the longer his campaign goes without denouncing the Swiftboaters (as Kerry has done with left-wing 527 ads), the more complicit his campaign becomes with their dubious charges. It appears to me that the Bush campaign is stubbornly and needlessly paiting itself into a corner.